He literally put Half.com on the map by convincing Halfway, Oregon to rename itself to Half.com, Oregon...creating the buzz which led to the sale of the company just five months later to eBay for $300 million. Hughes' marketing background spans from big brands, running $40 million budgets at the likes of PepsiCo and Pep Boys, to start-ups like Half.com where marketing dollars are ever so precious. MBA from Columbia Business School, author Buzzmarketing (Penguin/Portfolio)
Publisher of VNU’s Branded Entertainment Monthly, which is a joint effort with VNU Media, the publishers of the Hollywood Reporter, Billboard, Ad Week and Media Week. Launched one of the most successful women’s pharmaceutical drugs with a combination of Internet content sites and branded entertainment placement for Celexa, owned by Forest Labs. Greenfield began his career building a 75 person multi million dollar physician’s practice featured in Chapter 5 of Buzzmarketing from Penguin/Portfolio.
Jamie Gold, President of Production at Buzznation, is known in the industry for discovering, nurturing, and launching the careers of some of the most famous and respected names in Hollywood including James Gandolfini (The Sopranos), Jimmy Fallon (Sat.Night Live, Fever Pitch), Lucy Liu (Charlieâ€s Angels),Donnie Wahlberg, actresses Kristin Davis (Sex and The City), Felicity Huffman (Desperate Housewives). Clients behind the camera include writer/director Darren Aronofsky, Francis, Roman and Sofia Coppola producer Gary Marcus (The Big Bounce, The Virgin Suicides).